Since 2005, I’ve represented some of the most elite athletes of this era, building a trusted reputation and negotiating millions in endorsement deals and partnerships over the 20 years.
I’ve taken pride in our ability to secure an unparalleled range of deals for our clients. Our network and expertise have enabled us to successfully negotiate and execute agreements across a wide spectrum of industries, including charitable, fashion, food, apparel, health and lifestyle.
From blockbuster movie deals and shoe deals, to trading cards. Our clients have also appeared in numerous commercials, in addition to exclusive Super Bowl and All-Star Weekend events, as well as NYFW, Oscars, BET Awards, Emmy’s, ESPY’s and more.
Our roster includes Olympic Gold Medalists, 20+ McDonald’s All-Americans, NCAA Champions, 20+ NBA and WNBA First-Round Draft Picks, NBA and WNBA Champions, and Super Bowl, World Series, and even a Stanley Cup Champion.
From trailblazers like Sheryl Swoopes and AJ Andrews to legends including Cecil Fielder and Ron Harper, and today’s rising stars such as Tyler Tolbert, Olivia Kelly, and Allie Ziebell, our legacy is defined by elite results.
Results. Integrity. Legacy.
Welcome to Defining Sports.
DJ Fisher
Founder & Sports Marketing Agent
As a leading sports marketing and management agency, we empower professional athletes, coaches, and elite NCAA Division One student athletes to reach their full potential. Our expert team provides comprehensive services, guiding clients to balance talent with dedication and humility. In the unforgiving world of professional sports, we help athletes understand when to rely on their ego and when to put the team first, ultimately building a lasting legacy. By adding value beyond their natural talent, our clients become true assets to their teams, fans, partners and the sport as a whole.
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We are committed to building meaningful relationships that strengthen communities and create opportunities for youth but most of all your reputation in your target markets. Through our efforts, we focus on making a lasting impact beyond the game.
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For a prestigious college athlete, NIL is more than a paycheck—it’s the foundation of a personal brand and future legacy. When used with integrity and community involvement, NIL allows athletes to build long-term value, create real impact, and prepare for life beyond college sports.
Some agencies take upto 20% of your guaranteed part of revenue share and make it as if they are creating opportunities. We know the difference between "Rev Share" and NIL. We've been doing it for 20 years. earn money from 3rd parties; such as brands, businesses, collectives, appearances, camps, or social media.
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Seen on every major publication in the country for our unwavering dedication to protecting and fighting for our clients' rights. With a proven track record of experience, a reputation for excellence, and a commitment to integrity, you can trust us to deliver results that matter.
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We take a proactive approach, we actively seek out brands that align with your values and character, even if they may not be familiar with your name and your game. This strategic approach uncovers new opportunities and foster meaningful partnerships.
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Your visibility with our expert public and community relations services. We strategically secure prime spots on radio, TV, podcasts, newspapers, and magazines that align with your target demographic, fueling your brand's growth and reputation.
As a public figure, engaging with the media and being accessible to your audience is vital for building a lasting legacy. By embracing interviews and public appearances, you not only connect with your fans but also create a lasting impression that can elevate your career and inspire future generations.
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We are devoted on making life easier for our clients by managing everything from booking reservations and travel to arranging events, running errands, and offering lifestyle management, acting like a personal assistant but most of all teaming up with your school or pro organization to help you become an asset.
We prioritize our athletes' success on and off the field. By handling all aspects outside of the game, we empower them to focus solely on their performance, health, and passion for the sport. This holistic approach enables our clients to be stress free, while we expertly manage the details.
The significance of experience and results cannot be overstated, as it is the catalyst that transforms ambition into achievement. Invest in your legacy, and the possibilities will be legendary. The scripture says, “You will know them by their fruits” a person’s true character, intentions, and authenticity are revealed by their actions, behavior, and the results they produce, rather than by their words or outward appearance.
We help empower professional athletes, coaches and elite college student-athletes to transcend their sport, inspiring communities and cementing their status as legends. Through personalized mentoring, strategic branding, and community engagement, we help you leave a lasting impact on and off the field.
